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Analytics in Retail
Event Agenda

Panel: Creating a Differentiated Shopping Experience Using Customer Analytics

Break

Using Business Analytics to Increase Customer Spend and Profitability at Papa Gino’s

Getting Started with Advanced Analytics

Customer Analytics, Insight and Segmentation

Creating a Differentiated Shopping Experience Using Customer Analytics

Delivering an integrated, informative and unique customer experience remains the top of retailer’s priorities for 2012.  Our panel of thought leaders will share research analysis, their perspectives and recommendations on how to:

•   Gain insight into customer perceptions of service, store, products and merchandising
•   Predict and influence your customer’s next actions
•   Overcome challenges and identify opportunities for using customer analytics

Panel
Moderator – Paul Hoy, Global Sector Executive, IBM

Panelist

Patricia Waldron,  Worldwide Portfolio Solution Leader Retail Business Analytics and Optimization

Managing Partner, RSR Research

Customer TBD

Customer Breakout Sessions

Merchandise Planning at Carrefour

Hear from Armand Reytan, the Merchandise Planning Director at Carrefour, and learn how their team improved planned sales, profit margins and inventory turns at the World's second largest retailer.  Carrefour realized that their technology was restricting performance and implemented a more efficient process for developing their plan. Using a planning tool from IBM Business Analytics, the MP’s can now apply learnings from historic sales and margin performance, generating higher forecast accuracies and the ability to respond quickly to unanticipated changes in demand.

Speaker: Arnaud Reytan, Merchandise Planning Director, Carrefour

Fishing For Insight: Bass Pro Shops' Omni-Channel Customer Intelligence Analytic Project

Bass Pro Shops provides fishing, hunting and outdoor enthusiasts great products and deep knowledge in a store experience which is famously part aquarium, education, conservation and entertainment center. Competition from specialty and general merchandise retailers in recent years has only strengthened Bass Pro’s focus on deeply understanding their customers needs and providing better products and shopping experiences across all their channels, including wholesale boats, wholesale firearms, stores, boat dealerships, restaurants, lodge, catalog and internet. This presentation will highlight Bass Pro’s recent omni-channel customer analytics project, a joint IT/business initiative which in less than four months gave Bass Pro’s merchants and marketing teams unprecedented insight into customers’ needs and behavior using integrated customer, shopping and behavioral from every touchpoint and channels.

IBM Breakout Sessions

Getting Started with Advanced Analytics

Retailers are faced with a great many challenges surrounding how to motivate their customers to engage in favorable shopping behavior. Join this session to hear how IBM is helping retailers to apply advanced analytics to relevant consumer, store, channel and merchandise information to infer buying behavior.  This empowers chains to develop targeted marketing, tailored assortments and personalized shopping experiences that drive growth and market share.

Speaker: Colin Linksy, Predictive Analytics Worldwide Retail Sector Leader, IBM

Customer Analytics, Insight and Segmentation

With over 88% of CEOs focused on getting closer to their customers, business and IT leaders must develop new approaches to enhance customer experiences and meet rising expectations. To accomplish this, they must connect all customer interactions and touch points across channels in order to have a complete view of consumers activities. In this session we will introduce IBM’s customer analytics, insights and segmentation solution which brings together diverse consumer information into a single integrated environment for understanding customers and segments.