This day-long virtual conference will explore the next generation of the Internet. And more importantly: It will define what these changes harken for how we find and interact with customers online.

"The best way to reach your buyers directly today is through online thought leadership strategies", says David Meerman Scott.

David is the author of The New Rules of Marketing & PR and our keynote speaker.

He is ready to show you how to use blogs, Web news releases, ebooks, viral marketing, and a host of cutting-edge Web 2.0 tools to establish your thought leadership online and draw customers to you again and again.

The all-new B2B 2.0 EXPO addresses this and a host of other all-new concepts in online marketing.

It's FREE, it's online, and all you have to do is register to save your space.

You'll experience the presentations, the exhibitors, the give-and-take, the jam-session atmosphere of a live conference - right at your own desk.

11:00 am - 11:45am EST
Tuned In to Extraordinary Opportunities - The New Rules for B2B Marketers
Keynote: David Meerman Scott, Author, The New Rules of Marketing & PR

For decades, B2B marketer's have relied on buying expensive advertising and begging the media and analysts for coverage. We interrupted “prospects” with our egotistical "messages", in the hopes of generating "leads"; to pass to salespeople (who usually ignored them anyway).   The web has profoundly changed the rules -- yes, for B2B marketers, too! Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume. The products and services offered by tuned in companies resonate with people who willingly buy without being coerced.  David Meerman Scott is an online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion   dollars in products and services worldwide. He is the author of the number one best selling PR and marketing book The New Rules of  Marketing and PR: How to use news releases, blogs, viral marketing  and online media to reach buyers directly.

Social media offers more than blogs, but much of the discussion on social networks has revolved around consumer usage and marketing. The truth is this: Social media is for B2B marketing, too! Our panel of experts will discuss how businesses are getting in on the game and increasingly using social media tools land networks like Second life, LinkedIn, microblogging, lifestreams and more to find and grow their relationships with customers, increasing sales and loyalty.

Good data is the cornerstone of good marketing. Today, Web 2.0 offers the ability to find out more about your customers than ever before, but is all data good data? Is more always better? How do you discern what's necessary to know... versus what's nice to know? Learn how to leverage 2.0 tools to collect the kind of data that will help you target your products and services smarter. This session will cover new trends and techniques in how marketers are gathering data, what data they are gathering, and how they are using it.

3:00pm - 3:50pm EST
How Do You Measure Results in a Web 2.0 World?
Moderator: Alan Osetek, EVP of Sales and Marketing, Connexion.a., Inc.
Panelists: Brian Schrader, Product Manager, Jumpstart Automotive  

In a recent eMarketer study, 76% of marketers say ad agencies don't provide them with sufficient data on ROI. As even larger portions of advertising budgets continue to shift to digital channels, advertisers and agencies are under the gun to consistently improve measurement and performance.  And in a 2007 McKinsey Global Survey, 52% of respondents cited insufficient metrics to measure impact as a barrier their company had to address to use or to consider using digital-advertising vehicles. This session will address how companies can evaluate cross media ad campaign effectiveness, and spend their advertising budget more effectively. 

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